Gentiana Dervishi: a visionary at the helm of the initiative

In the heart of the Balkans, Albania is poised to experience a historic milestone that will place the country firmly on the global fashion map: Albania Fashion Week. This event, marking a new era in the nation's creative landscape, aims to become an annual tradition with strong international impact. It celebrates not only fashion, but also Albanian culture, art, and heritage, positioning Tirana as a rising global fashion capital. At the forefront of this initiative is Gentiana Dervishi, a seasoned fashion professional and President of the Italian association APS Showteam. With an extensive international background cultivated through GX Fashion Week Milan|Paris, she brings her visionary expertise to a groundbreaking project. Originally from Maminas, in the Durrës district, Dervishi has transformed her connection to her homeland into a mission to elevate the Albanian fashion scene by blending tradition with innovation. Under her leadership, the event goes beyond celebrating aesthetics and style; it aspires to transform Albania into a reference point for the global creative industry.

A comprehensive event: fashion, art, and cultural identity

Albania Fashion Week is not merely a runway showcase it is a comprehensive event that fuses fashion, art, and Albanian cultural identity. Among the highlights are fashion shows featuring both Albanian and international designers, who will present collections that merge local influences with global trends creating a vibrant expression of cultural identity through fashion. The event will also spotlight traditional craftsmanship, including embroidery and artisanal handiwork, as a tribute to Albania’s rich cultural heritage. A series of conferences and seminars will explore the intersection of culture and the global fashion industry, offering a unique platform for dialogue and knowledge exchange. International media, VIP guests, and fashion professionals will participate, opening pathways for increased visibility of Albanian talent and fostering a dynamic international industry network. Beyond its cultural mission, the event will also act as a driver of social transformation. Albania Fashion Week stands out for its commitment to inclusivity and diversity, creating opportunities for talent from underrepresented communities and launching mentoring and women’s empowerment programs. Emerging designers will receive meaningful visibility, showcasing their work in an international context and gaining access to global fashion circles. Sustainability will also be a core pillar of the event, with dedicated sessions on sustainable fashion and workshops highlighting traditional techniques that promote ethical and conscious approaches to design and production. 

Economic impact and strategic objectives

Albania Fashion Week is expected to deliver significant economic impact. It represents a strategic opportunity to stimulate the local textile industry, attract foreign investment, and create new jobs. The influx of visitors and participants will boost the local economy, particularly in sectors such as tourism, gastronomy, and hospitality, all of which will benefit from increased international exposure. One of the key objectives of the event is to amplify the visibility of local talentby creating a professional platform where Albanian designers can emerge and connect with established global industry names. Albania Fashion Week aims to become a permanent fixture in the international fashion calendar, raising Albania’s global profile and positioning Tirana as an emerging destination for fashion, culture, and art. Additional strategic goals include the preservation and promotion of Albania’s cultural heritage which will be central to many of the event’s initiatives and the long-term strengthening of the Albanian fashion sector through active collaboration with international industry platforms. This marks a pivotal step in the future of a country that approaches its global creative potential with passion and determination, confirming its role as a fast-growing hub for economic and technological innovation.

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