Serbian brand transforms uniqueness into haute couture on the runway

GX Fashion Week Milan on September 25, 2025, featured the exceptional talent of Ðurđa Đukić, founder of the Serbian brand Ðurđa Đukić Design. Established in 2018 when Ðurđa was just eighteen, the brand embodies the vision of creating fashion for women and girls born to stand out, turning dreams into tangible reality under a lucky star. For Ðurđa, being different is not merely a trait but a true source of joy and fulfillment, a philosophy reflected in every creation.

From day one, the brand has emphasized uniqueness: every decision, from materials to quality, collaborators, and the smallest details, is designed to produce something irreproducible. Silk linings, decorative buttons, and meticulously studied cuts define the identity of the brand, establishing it as a distinguished name in the international fashion scene. Each piece is personally crafted by the founder with meticulous attention to haute couture, including unique blazers, outerwear, short coats, and jackets made from premium fabrics such as wool or customer-selected materials. Garments are available in standard sizes or made-to-measure to perfectly reflect the individuality of the wearer.

The brand’s greatest inspiration comes from the ability to create specific and unconventional pieces, garments that tell a unique story. Tweed suits, luxury brocade selections, extravagant dresses, cashmere coats, and elegant ensembles become signature symbols of the brand, combining craftsmanship, creativity, and passion in every detail.

At GX Fashion Week Milan, Ðurđa Đukić’s collection transformed the runway into a celebration of bold elegance and artistic innovation, impressing the audience with a refined balance of technique, originality, and visual impact. Each creation demonstrated how fashion can become an expression of individuality and personality, consolidating the designer’s reputation as an emerging star in international haute couture. The Milan event once again confirmed Ðurđa Đukić’s ability to merge technical mastery and artistic vision, creating garments that not only dress the body but celebrate the uniqueness of the woman who wears them.